Real Estate Marketing Specialist
Branding • Marketing • Technology • AI for REALTORS®
Helping REALTORS® improve their marketing, simplify their systems, and spend less time wrestling with technology.
Practical Marketing Help From Someone Who Understands Real Estate
Most marketing consultants understand marketing. Most tech people understand technology.
Few understand how REALTORS® actually work.
I help agents improve their websites, marketing materials, CRM systems, automation, branding, and AI tools so they can spend less time struggling with technology and more time serving clients.
Whether you need a quick website update, a better bio, a complete set of Canva templates, or help creating an email campaign that actually sounds like you, I provide practical, agent-friendly solutions without the jargon or overwhelm.
Branding & Positioning
- REALTOR® Bio Writing
- Email Signature Setup
- Brand Messaging
- Niche Development
- Personal Branding Packages
- Social Media Profile Optimization
- AI Persona Creation
Starting at $75
Listing
Marketing
- Just Listed Graphics
- Open House Flyers
- Property Feature Sheets
- Social Media Marketing Packages
- Just Sold Campaigns
- Listing Presentation Improvements
- Property Website Setup
Starting at $35
Content & Lead Generation
- Email Campaign Creation
- Buyer Drip Campaigns
- Seller Drip Campaigns
- Open House Follow-Up Systems
- Newsletter Templates
- Blog Post Assistance
- AI Prompt Libraries for REALTORS®
Starting at $75
Canva Design Services
- Social Media Templates
- Open House Templates
- Buyer Guides
- Seller Guides
- Presentation Design
- Marketing Materials
$75/hr or project pricing
Website Help
- Professional REALTOR® Bio Refresh
- Mobile Formatting Fixes
- Homepage Refresh
- Basic Website Cleanup
- WordPress Troubleshooting
- IDX / Plugin Troubleshooting
Starting at $75
Website “Sanity Check” Review — $95
A practical review of your website for:
- Broken links
- Outdated information
- Mobile display issues
- Branding consistency
- Lead capture problems
- Confusing navigation
- Basic cleanup opportunities
CRM & Automation
- CRM Setup Assistance
- CRM Cleanup
- Email Campaign Setup
- Lead Pipeline Setup
- Contact Import & Organization
- AI Persona & Prompt Setup for REALTORS®
Starting at $75
“Help, My Tech Is Fighting Me” Services
For the random-but-important tech problems that somehow eat an entire afternoon:
- Google Business Profile Help
- Domain & Hosting Help
- DNS / Website Connection Issues
- Basic SEO Cleanup
- Tech Troubleshooting Sessions
Hourly Consulting Rate: $75/hr
Perfect For Agents Who…
- Need practical help without judgment
- Feel overwhelmed by tech
- Want their systems simplified
- Need someone who “speaks REALTOR®”
- Want AI help without the hype
- Know their tech should be helping them, not heckling them from the corner
What I Do
I help REALTORS® improve their marketing, branding, websites, CRM systems, AI tools, and everyday technology.
Whether you need a quick fix, a fresh set of marketing materials, a better website, or help organizing the systems behind your business, I provide practical solutions designed specifically for real estate professionals.
Who I Help
I work best with REALTORS® who:
✔ Would rather talk to clients than fight with technology
✔ Need help organizing marketing systems and workflows
✔ Want practical AI tools without the hype
✔ Feel overwhelmed by website, CRM, or marketing projects
✔ Need an extra set of hands without hiring a full-time assistant
Whether you need a quick website update, help creating marketing materials, or someone to untangle a tech headache, I’m happy to help.
My Contact Info
Lorie Knapp, REALTOR®, RSPS, e-PRO
Coldwell Banker Northland
Phone: 928-361-0395
Email: lorie@lorieknapp.com
Website: lorieknapp.com
Why Work With Me?
Unlike many marketing consultants, I’m an active REALTOR® who uses these tools every day. I understand the realities of lead generation, listings, open houses, CRM systems, marketing deadlines, and the technology REALTORS® depend on to run their business.
My goal is simple: help agents spend less time wrestling with technology and more time serving clients.
Let’s Talk
Not sure exactly what you need?
Tell me what you’re trying to accomplish and where you’re getting stuck. If it’s something I can help with, I’ll point you in the right direction and provide a quote for the project.